QR Codes are vastly becoming one of the best ways for companies to advertise or promote their products. QR in short is 'Quick Response'. The idea was first developed in Japanese car manufacturing as a mean to track vechiles production progress. Now, only recently, companies are using them as ways of reaching out to their intended markets. Using the technology of the smart phone which can recognise and read QR Codes which can link to sites allowing more information about or even where to buy the product in question. Perhaps the most bizarre example of them being used is where some people are even using QR Codes on gravestones to allow passerbys to gain more information about the deceased person their walking past.
I have used and explored QR codes in the past year of University in a similar module. We had to create an interactive media based story for a wide audience which used a range of different media elements. Myself, Mark Nugent and Ian Garder made a story where our reader started recieving messages from the future warning them about a politician called John Place who was only then a canidate but in the future becomes an evil tyrant who in the future brings about nuclear warfare.
One of the interactive elements was QR Codes. As part of our presentation we said we would place QR codes around Britains major cities (London, Edinburgh, Liverpool, Manchester, Cardiff etc.) near key important locations showing them in the future to portray the dispotian horror of it all.
I found working with QR Codes there was a great sense of limitation. It was a handy and 'cool' way of sharing links but it was the content of the links that overshadowed the QR Code. They are by all means important today, however, and actually it was from working with them that inspired me to download a QR Code reader for my own phone to explore when I find them today.
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